Leading By Example

Branding and Identity.

The goal of this self-inspired project was to develop a branding Branding and Identity identity for a fictional online school of typography. I began with the development of a logo that would visualize typography principles. This is accomplished with the use of measuring tools in the logo and a play-on-the-word Leading.

The project also called for the logo to be applied across various mediums and medias such as letterhead, envelopes, business cards, CD-ROMs, and mobile devices, with intentions to maintain a coherent and consistent brand image for all.