About

Let me tell you a little bit about myself

As a graphic designer, photographer and videographer, I approach each project as an opportunity to create a fresh visual interpretation.

Inspired by minimalism and modernism, my work combines these elements to create unique and beautiful designs.

I am passionate about creating a strong visual impact while maintaining simplicity and balance.

Education

CUNY College of Staten Island

B.S. Communications, Design and Digital Media
Graduated: June 2016
Magna Cum Laude, 3.82 GPA

St. John’s University

B.S. Business Management
Graduated: January 2013

Rochester Institute of Technology (RIT)

Studied: Information Security and Forensics
2007-2009

Experience


Jorge Mendoza, United National Realty
February 2021–Present
Marketing Manager

• Created a cohesive and recognizable brand identity.

• Maintained Contacts and Leads database.

• Managed social media editorial calendar, websites and digital and email marketing campaigns.

• Managed Just Listed, For Sale, Contract Signed and Sold property marketing.

• Designed print marketing including EDDM, flyers and brochures, mailers, and open house materials.

• Photographed and filmed residential and commercial properties.

• Produced and published property tour videos.

• Wrote property descriptions.

• Built dedicated property websites.

• Managed YouTube channel.

• Provided analytics for social media, YouTube, and industry trends via native tools and MLS data.

• Produced all photo and video assets, including aerial and 360-degree, for residential properties.

• Generated residential property CMAs (Competitive Market Analyses)


Kean University
August 2019–June 2020

Social Media Marketing Communications Strategist

• Shaped the overall communication strategy through open source collection and analysis of large data-sets. This allowed leadership to understand audience behavior and enhance social media campaigns accordingly and enhance social media campaigns.

• Produced, managed and maintained day-to-day content (photo, video, graphics, etc.) for all social media channels/pages, including Facebook, Twitter, Instagram, LinkedIn and YouTube.

• Increased the growth rate of Kean’s social media platforms by monitoring, listening and engaging users in a “social” way.

• Developed and managed promotions and social ad campaigns, tuning for efficiency with A-B testing.

• Compiled weekly, monthly and quarterly reports of KPIs for management, demonstrating impact of social media results (ROI).

• Monitored and implemented best practices among campuses, competitors, and industry trends with listening and publishing tools such as Cision, Meltwater and Sprout.

• I lead internal training for campus social media administrators.

• I assisted the Director of Video on productions and provided strategies to optimize content for YouTube and other social media platforms.

• Maintained editorial calendar.

CBS Interactive, CNET’s Roadshow
June 2016 – August 2019

Associate Video/Social Media Producer, YouTube Certified Specialist

• Through proficiencies in Adobe Photoshop and InDesign, and Final Cut Pro X, I produced engaging video and photo assets for a variety of open source platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.

• I produced in-field original, feature content for Roadshow and CNET properties.

• I aggregated and analyzed data to identify key performance indicators (KPIs) to develop and prepare daily, weekly and monthly performance reports. I used this data to develop insights on a macro and micro level to identify areas of improvement across all social media channels

• I determined key areas of growth and improvement, while developing Search Engine Optimization strategies to
increase discovery.

• I produced modified cuts of videos for YouTube, utilizing available platform tools to maximize growth.

• Maintained the social media calendar, strategically deploying content to increase Reach and Impressions.

• Advised CNET and CARFECTION of the CNET Media Group on YouTube strategies and best practices.

• Monitored social media channels, engaged the community, and scheduled posts with management and listening tools such as Sprinklr, CrowdTangle, SocialFlow and Later.

• My work increased statistics for YouTube 2017–2018 YoY by the following margins:
Increased Views by +28.38%, Watch Time by +13.86%, Revenue by +63.53%, Shares by +69.77% and Subscribers by +48.20%.

Eden II Programs | Internship
November 2015 – May 2016

Quality Assurance & Graphic Design

• Organized, restructured and redesigned Investigator Training modules

• Effectively used color theory, grids and white space to make dense content easily digestible.

• Strong emphasis on kerning, leading and other typography principles in the creation of data visualization displays.

• Filmed and edited audio, video and graphic assets to produce informative and instructional videos with the assistance of PowerPoint and screen recording software.

Wheeling Forward | Summer Internship
June 2015 – September 2015

Videographer

• Produced promotional videos and interviews.

Scepter News | Student Publication at Kingsborough Community College
April 2012 – November 2012

Lead Web Developer and Photographer

• Collaborated with the Editor-in-Chief to complete the vision of ScepterNews.com

• Took photos of campus events and prepared them for web and newspaper print.

Skills

Adobe Creative Suite:
Photoshop, Illustrator, InDesign, Bridge and Lightroom.

Analytic tools and Social Media Management Systems:
Sprout, Hoot Suite, Sprinklr, Social Flow, Later, True Anthem, YouTube Creator Studio and VidIQ.

Listening Tools: CrowdTangle, Cision and Meltwater.

Non-linear editing: Final Cut Pro X.

Website, Content and Customer Relations Management:
WordPress, SquareSpace, Mojo, KVCore.

Office Suites:
Microsoft Office (Word, Excel, and PowerPoint) and G Suite (Google Docs, Sheets and Slides)

Email Marketing: Mailchimp and Brokerloop.

Real Estate Tools (various): Remine, RPR, Brokerloop, OasisNYC, FlexMLS

Certifications

Google, YouTube Channel Growth
Completion ID: 17868463

Google, YouTube Content Ownership
Completion ID: 18154961

Google, YouTube Asset Monetization
Completion ID: 18609471

Honors and Activities

Honorary Management Fraternity
Sigma Iota Epsilon | Epsilon Sigma Chapter
St. John’s University – 2013

Dean’s List
St. John’s University – 2011-2012
CUNY College of Staten Island – 2014-2015