Let me tell you a little bit about myself…
Inspired by minimalism and modernism, my work combines these elements to create unique and beautiful designs.
I am passionate about creating a strong visual impact while maintaining simplicity and balance.
CUNY College of Staten Island
B.S., Communications, Design and Digital Media
Graduated: June 2016 – Magna Cum Laude, 3.82 GPA
St. John’s University
B.S., Business Management
Graduated: January 2013
Rochester Institute of Technology
Studied: Information Security and Forensics
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, Bridge and Lightroom.
Analytic tools and Social Media Management Systems:
Sprout, Hoot Suite, Sprinklr, Social Flow, True Anthem, YouTube Creator Studio and VidIQ.
Listening Tools: CrowdTangle, Cision and Meltwater.
Non-linear editing: Final Cut Pro X.
Content Management System: WordPress.
Microsoft Word, Excel, and PowerPoint, and Google Docs, Sheets and Slides.
August 2019 – June 2020
Social Media Marketing Communications Specialist
- Shaped the overall communication strategy through open source collection and analysis of large data-sets. This allowed leadership to understand audience behavior and enhance social media campaigns accordingly and enhance social media campaigns.
Managed and maintained day-to-day activities for all social media channels/pages, including Facebook, Twitter, Instagram, LinkedIn and YouTube.
Increased the growth rate of Kean’s social media platforms by monitoring, listening and engaging users in a “social” way.
Developed and managed promotions and social ad campaigns, tuning for efficiency with A-B testing.
Compiled weekly, monthly and quarterly reports of KPIs for management, demonstrating impact of social media results (ROI).
Monitored and implemented best practices among campuses, competitors, and industry trends with listening and publishing tools such as Cision, Meltwater and Sprout.
I lead internal training for campus social media administrators.
I assisted the Director of Video on productions and provided strategies to optimize content for YouTube and other social media platforms.
June 2016 – August 2019
Social Media Producer, Youtube Certified Specialist for CNET’s Roadshow
Through proficiencies in Adobe Photoshop and InDesign, and Final Cut Pro X, I produced engaging video and photo assets for a variety of open source platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.
I aggregated and analyzed data to identify key performance indicators (KPIs) to develop and prepare daily, weekly and monthly performance reports. I used this data to develop insights on a macro and micro level to identify areas of improvement across all social media channels.
I determined key areas of growth and improvement, while developing Search Engine Optimization strategies to increase discovery.
I produced modified cuts of videos for YouTube, utilizing available platform tools to maximize growth.
Maintained the social media calendar, strategically deploying content to increase Reach and Impressions.
Advised CNET and CARFECTION of the CNET Media Group on YouTube strategies and best practices.
Monitored social media channels, engaged the community, and scheduled posts with management and listening tools such as Sprinklr, CrowdTangle, SocialFlow, Later and Sprout.
My work increased statistics for YouTube 2017–2018 YoY by the following margins:
Increased Views by +28.38%, Watch Time by +13.86%, Revenue by +63.53%, Shares by +69.77% and Subscribers by +48.20%.
November 2015 – May 2016
Quality Assurance & Graphic Design
Organized, restructured and redesigned Investigator Training modules.
Effectively used color theory, grids and white space to make dense content easily digestible.
Strong emphasis on kerning, leading and other typography principles in the creation of data visualization displays.
Filmed and edited audio, video and graphic assets to produce informative and instructional videos.
June 2015 – September 2015
- Produced promotional videos and interviews.
April 2012 – November 2012
Lead Web Developer and Photographer
- Collaborated with the Editor-in-Chief to complete the vision of ScepterNews.com
- Took photos of campus events and prepared them for web and newspaper print.
RW CUSTOMS, Cars & Tech by JDM City | June 2009–Present
Real estate, Wedding, and Automotive videography and photography.
Produce videos and manage YouTube channel dedicated to cars and technology. November 2012–Present.
HONORS AND ACTIVITIES
Sigma Iota Epsilon | Epsilon Sigma Chapter
St. John’s University – 2013
St. John’s University – 2011-2012
CUNY College of Staten Island – 2014-2015