Let me tell you a little bit about myself…

 

 

 

 

As a graphic designer, photographer and videographer, I approach each project as an opportunity to create a fresh visual interpretation.
Inspired by minimalism and modernism, my work combines these elements to create unique and beautiful designs.
I am passionate about creating a strong visual impact while maintaining simplicity and balance.

 

 

 

RESUME

PDF version available here

 

EDUCATION 

 

CUNY College of Staten Island

B.S., Communications, Design and Digital Media
Graduated: June 2016 – Magna Cum Laude, 3.82 GPA

 

St. John’s University

B.S., Business Management
Graduated: January 2013

 

Rochester Institute of Technology

Studied: Information Security and Forensics
2007-2009

 

 

 


 

SKILLS

 

Adobe Creative Suite:
Photoshop, Illustrator, InDesign, Bridge and Lightroom.

Analytic tools and Social Media Management Systems:
Sprout, Hoot Suite, Sprinklr, Social Flow, True Anthem, YouTube Creator Studio and VidIQ.

Listening Tools: CrowdTangle, Cision and Meltwater.

Non-linear editing: Final Cut Pro X.

Content Management System: WordPress.

Office Suites:
Microsoft Word, Excel, and PowerPoint, and Google Docs, Sheets and Slides.


 

EXPERIENCE

CBS interactive logo

 

Kean University 

August 2019 – June 2020
Social Media Marketing Communications Specialist

  • Shaped the overall communication strategy through open source collection and analysis of large data-sets. This allowed leadership to understand audience behavior and enhance social media campaigns accordingly and enhance social media campaigns.
  • Managed and maintained day-to-day activities for all social media channels/pages, including Facebook, Twitter, Instagram, LinkedIn and YouTube.

  • Increased the growth rate of Kean’s social media platforms by monitoring, listening and engaging users in a “social” way.

  • Developed and managed promotions and social ad campaigns, tuning for efficiency with A-B testing.

  • Compiled weekly, monthly and quarterly reports of KPIs for management, demonstrating impact of social media results (ROI).

  • Monitored and implemented best practices among campuses, competitors, and industry trends with listening and publishing tools such as Cision, Meltwater and Sprout.

  • I lead internal training for campus social media administrators.

  • I assisted the Director of Video on productions and provided strategies to optimize content for YouTube and other social media platforms.


CBS interactive logoCBS Interactive

June 2016 – August 2019
Social Media Producer, Youtube Certified Specialist for CNET’s Roadshow

  • Through proficiencies in Adobe Photoshop and InDesign, and Final Cut Pro X, I produced engaging video and photo assets for a variety of open source platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.

  • I aggregated and analyzed data to identify key performance indicators (KPIs) to develop and prepare daily, weekly and monthly performance reports. I used this data to develop insights on a macro and micro level to identify areas of improvement across all social media channels.

  • I determined key areas of growth and improvement, while developing Search Engine Optimization strategies to increase discovery.

  • I produced modified cuts of videos for YouTube, utilizing available platform tools to maximize growth.

  • Maintained the social media calendar, strategically deploying content to increase Reach and Impressions.

  • Advised CNET and CARFECTION of the CNET Media Group on YouTube strategies and best practices.

  • Monitored social media channels, engaged the community, and scheduled posts with management and listening tools such as Sprinklr, CrowdTangle, SocialFlow, Later and Sprout.

  • My work increased statistics for YouTube 2017–2018 YoY by the following margins:
    Increased Views by +28.38%, Watch Time by +13.86%, Revenue by +63.53%, Shares by +69.77% and Subscribers by +48.20%.

 

eden 2 programs logoEden II Programs | Internship

November 2015 – May 2016
Quality Assurance & Graphic Design

  • Organized, restructured and redesigned Investigator Training modules.

  • Effectively used color theory, grids and white space to make dense content easily digestible.

  • Strong emphasis on kerning, leading and other typography principles in the creation of data visualization displays.

  • Filmed and edited audio, video and graphic assets to produce informative and instructional videos.

 

wheeling forwardWheeling Forward | Summer Internship

June 2015 – September 2015
Videographer

  • Produced promotional videos and interviews.

 

scepterScepter News | Student Publication at Kingsborough Community College

April 2012 – November 2012
Lead Web Developer and Photographer

  • Collaborated with the Editor-in-Chief to complete the vision of ScepterNews.com
  • Took photos of campus events and prepared them for web and newspaper print.

 

Freelance

RW CUSTOMS, Cars & Tech by JDM City | June 2009–Present

  • Real estate, Wedding, and Automotive videography and photography.

  • Produce videos and manage YouTube channel dedicated to cars and technology. November 2012–Present.

 

HONORS AND ACTIVITIES 

 

sigms iota epsilonHonorary Management Fraternity

Sigma Iota Epsilon | Epsilon Sigma Chapter
St. John’s University – 2013

 

Dean’s List

St. John’s University – 2011-2012
CUNY College of Staten Island – 2014-2015

 

References

Letters of Recommendation

– For application to Graduate School     | Click Here
– Transferring Colleges   | Click Here